Girlz Play TooI am offended.
I am offended as a person and as a man.
Mostly though, I'm offended as a gamer.
Sony, the fine people behind and currently working very hard to kill the Playstation brand, have sunk to a new low, a low so far beneath their already frightening level, it is honestly astounding.
I present to you Girlz Play Too.
Really, Sony? Really?
Now, taken at face value, this new campaign might seem to empower women, to give new respect to the female gamers of the world.
Both of them.
But really, when you start to seriously think about it, this whole thing is just plain insulting.
Do you know how much it takes for me to find something insulting? I once called a twelve year old kid a F&%@ING retard because he was wearing his hat sideways.
I get that Sony is just trying to open up a new demographic. Girls have money and they like money.
Don't really need to be Grissom here, folks.
But do they really have to be so downright insulting with their advertising?
Yes, girls play, too. We know that. When they're not busy replacing their 's's with 'z's, they often like to play some video games.
Sorry... Video gamez.
Oh, aren't we so very hip?
Lilac purple? Really?
They're girls. They're just regular people. They're like guys only with a vagina instead of a penis.
Innies instead of outies, if you were.
They don't need purple F&%@IN' PSPs. They can play the black one just fine. Or the silver one. Or the blue one.
Or the eleventy billion special edition versions.
They're not stupid and they're certainly not trying to match their PSP to their shoes or lipstick or what the hell else some moron at a marketing meeting said in between doing lines of coke.
SonyExec1>> We need to sell more PSPs.
SonyExec1>> Who haven't we exploited lately?
SonyExec2>> Um... Chicks?
SonyExec1>> There are girl gamers?
SonyExec2>> Oh, yeah. Lots of them.
SonyExec1>> But we need a hook to lure them in.
SonyExec2>> We could make games that empower women.
SonyExec2>> We could treat them like people.
SonyExec1>> I've got it!
SonyExec1>> Make it freaking purple.
SonyExec1>> Bitches love purple.
SonyExec2>> Great idea, sir.
Honestly, I can only assume that Sony thinks all girls are either:
The funny thing is that if you actually exploited people who were either twelve or retarded, people would be up in arms, protesting and starting Facebook groups and shit.
But slap some purple paint on a PSP and say "You go, girl" and people just let that shit go.
So, they misspell words on purpose to seem cool, throw together a poorly thought out girl power campaign, completely patronize almost half the people on our planet, and then offer a product that is designed for a stereotype of a retarded tween.
Oh, and let's not forget that they've already announced a brand new PSP that should be coming out pretty soon and that this really comes off as an underhanded attempt to get rid of unsold and obsolete product.
But hey... It's purple, right?
Everybody knows them bitches just f&%@ing love purple.